Advanced Research Journal of Business Management

Advanced Research Journal of Business Management ISSN: 1073-2101, Vol. 1(10) pp. 084-091, October, 2018. © Advanced Scholars Journals

Full length Research paper

Role of export intermediary firms (EIFs) based on structural equation modeling (SEM) for the unified global economic structure

*Shindong L. E., Jonghyun E. O. and Taeyang Yoon-ah

Department of International Trade, Inha University, Incheon 402-751, South Korea.

* Corresponding author. Email: shindong.lee@yahoo.com

Accepted 12 August, 2018

Abstract

The aim of this paper is to empirically examine the role of export intermediary firms (EIFs) based on structural equation modeling (SEM) for the unified global economic structure. E-business based export intermediary firms (e-EIFs) have experienced the systematic and professional paradigm shift. For this paradigm shift, we propose two hypotheses: the knowledge hypothesis for the traditional EIFs about the market and products and the new, but mostly supporting, hypothesis for the e-EIFs about cyber trust or credibility. The empirical tests conclude that, as an e-EIF’s traditional knowledge of exporting markets and products and the web-credibility of its own title with brand increases, purchase intention increases as well. It also concludes that the professional support provided by e-EIFs could reduce both the practical barriers of traditional marketing and psychological ones for integrated web marketing.

Key words: Knowledge hypothesis, credibility, exports intermediary firms, structural equation modeling (SEM), e-business management.

Article Analytics

Viewed 880

Emailed 0

Printed 583

PDF Downloaded 573

Share this Article