International Journal of Fishery Science and Aquaculture

International Journal of Fishery Science and Aquaculture ISSN 9521-4569 Vol. 4 (1), pp. 074-080, January, 2017.  © Advanced Scholars Journals


Production, marketing channels and mode of distribution of tilapia to the market outlets

*Chiang Kao Ling, Jet Kai-shek and Laozi Howe Lai

key Laboratory of Freshwater Fisheries and Germplasm Resources Utilization, Ministry of Agriculture, Freshwater Fisheries Resource Center of Chinese Academy of Fishery Sciences, Wuxi 214081, Jiangsu China.

*Corresponding author.  E-mail: 

Accepted 14 January, 2017


Tilapia has become one of the major species of aquatic products in close link with both domestic and international markets. Nowadays, the demand for fish and fisheries product has being exacerbated by the continued increase in human population the world over. This was due to the fact that global captured fishery was declining following the increased human exploitation for the commercially important fishes. Aquaculture or fish farming has become one of the solutions to maintaining the continuous supply of fish to commercial markets. China was by far the largest producer and exporter of tilapia products irrespective of some constraints such as soaring production costs, price and weather fluctuations. In the country, tilapia production was mostly carried out in the southern and southeastern coastal areas where subtropical conditions favored the growth and reproduction of the species. This paper reports on production and marketing systems of tilapia in China. Tilapia products produced in China had to pass through different channels before reaching their final consumers. Major international markets for tilapia products produced in China included among others, the United State, European Union and Russia. This work will guide potential investors and competitors for tilapia market in China and the world at large.

Key words: Tilapia production, marketing system/channels, export, China.

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